Drive traffic to your site via short blog posts (300-500 words) that utilize the latest in SEO optimization techniques. We mine online portals and databases for the latest industry topics and trends, and utilize that information to create weekly or bi-weekly blog posts targeted to your specific customer demographic.
THOUGHT LEADERSHIP ARTICLES
These are longer-form pieces (700-1000 words), published on popular third-party sites, meant to establish credibility and industry expertise. Thought Leadership is not about driving traffic via SEO, Thought Leadership is about sharing your knowledge, your brand, your business acumen with the world, and provides you with a future touch point for potential clients (great to reference during the lead generation or client retention process)
Your site is your online presence - it needs to sparkle without the neon. That takes substance, clarity of thought, and craftsmanship. We excel at distilling your brand’s story into a singular, unifying theme, and expressing that with copy that leaps off the page.
SOCIAL MEDIA POSTS
The worst thing you can do on social media is sound too professional. You have to write the way people talk - in order to draw them in - not copy/paste from your website or latest blog post. The name of the game is ATTENTION. You’re competing for it with thousands of memes and funny cat videos. The best thing you can do is be pithy, direct and humorous all at once. With a background in improv comedy, we’ve got this covered!
Talk directly to your clients and offer them something of value: A survey to illustrate industry trends, an interview with a leading expert to inspire and educate, an op-ed to proffer your own wisdom. Newsletters are invaluable when it comes to establishing a sense of community around your business, and converting leads into sales.
We have experience crafting dozens of white papers for industries as varied as media & entertainment, industrial manufacturing, mining, and oil & gas. We know how to deliver financial projects, technical specs, and other forms of esoteric content in an easily-digestible, layperson friendly manner.
The one that most small businesses overlook! Don’t make that mistake… E-Books are a tremendous asset for a growing company, as they can be used in multi-purpose marketing solutions. For example, an E-Book can get you in front of a much larger audience, one you might not otherwise gain exposure to. Additionally, it can act as a ‘gift’ which you bestow to current or prospective clients. And the content can always be repurposed into future articles, blog posts, industry newsletters, or even website copy.